Identity / Branding
In 2014 I worked on a brand for a vibrant local nightspot, Piano Bar in Victoria, Australia.
Imagine a place where walking through the front door is like walking into another world…
I wanted to create an identity that showed off the light hearted fun of the bar, whilst giving the brand lots of room to grow into other locations and concepts. An identity that works on signs, bar coasters, shirts, and everything in-between.
Throughout the years, Piano Bar has grown from a single bar in Geelong, to a multi-site entertainment brand, with fixed and portable bars across Victoria.
“This logo has literally been printed on everything from napkins to stubby holders to t-shirts. The design is simple, clean, slick and instantly recognisable. Thanks, for your fine work!”
— Andy Pobjoy, Owner, Piano Bar